Slow fashion as slow food. Fashion is looking at the post-pandemic world, trying to redesign its priorities. No more clothes destined to die within a season but garments that can be worn for longer. A path that Saveone has been following for some time.
The Covid-19 pandemic has changed (and is still changing) our way of thinking and acting. The world of fashion is no exception. Big international brands and designers are wondering what the future of the fashion sector will be after the coronavirus. The watchword that seems to bring together ideas and sensibilities is slow fashion , which is to be contrasted with the fast fashion ideology, made up of garments that age rapidly, in the space of a season. In fact, people want clothes that they can wear for longer . Slow fashion, therefore, as a new way of imagining the relationship with style. No more compulsive purchasing of items destined to be worn only once or to remain in the wardrobe for months, but a thoughtful choice of clothes that last over time . A diktat that translates into greater product quality and the adoption of more sustainable consumption habits for society and the environment.
Saveone focuses on garments designed to last over time
For Saveone, however, the attention towards "slow fashion" is nothing new, a last-minute remedy to respond to new needs brought to light by the Coronavirus. In fact, our collections have always combined novelties and evergreen garments , destined to remain wearable for a very long time. This is the case, for example, of the Italian trousers, present in the store for some time, even if revisited with version 2.0. The same goes for oversized T-shirts, loved by street style enthusiasts, which always maintain the same cut while varying in the patterns offered. Probably, however, the slowest piece by Saveone are the made in Italy shoes , a jewel of Italian craftsmanship with unassailable quality and timeless taste. New models are added every year, but previous ones always remain available.
Slow fashion in the future of big brands
The advent of Covid-19, therefore, seems to have only accelerated a trend already underway in the world of international fashion. This is also demonstrated by the so-called Fashion Pact , presented during the G7 summit in Biarritz in August 2019, therefore before the start of the pandemic. This is a document signed by over 200 operators in the fashion sector, including large brands and suppliers, which announces the guidelines for the new course of global fashion . The commitments stated focus above all on the themes of ecology and sustainability. The glittering world of fashion, therefore, seems determined to radically rethink itself, to meet the challenges of the future and do its part in building a new world.