Pitti Uomo 2022, men's fashion looks to the future
From 11 to 13 January 2022, the famous Fortezza da Basso, in Florence, will host the 101st edition of Pitti Uomo, a historic men's fashion event known throughout the world. The Pitti Uomo winter event, therefore, will return live after the digitalisation of 2021, imposed by the pandemic. A unique opportunity to look positively at the future and return to putting style at the centre.
The countdown has now begun. There is very little left until the official opening of Pitti Immagine Uomo 101 , scheduled for 11 January 2022 in Florence , in the historic venue of Fortezza da Basso . An event that has the clear flavor of a restart, characterized by strong energy and a deep desire to leave the pandemic behind. On the other hand, Pitti Uomo also had to deal with Covid-19: the 99th edition, in January 2021, had to take place in digital format. This time, however, we return live, as already happened for Pitti Uomo 100 in the summer. “We attribute a symbolic value to this 101st edition,” explains Raffaello Napoleone , CEO of Pitti Immagine , “and companies are responding with enthusiasm.” An important message, which starts from an event of great value, both in Italy and abroad, given the long history it has behind it.
Pitti Uomo in history, the intuition that changed the world of fashion in Italy Pitti Immagine Uomo, in fact, was born way back in 1952 , from the intuition of Giovanni Battista Giorgini , the last descendant of a noble family from Lucca, but resident in Florence. Italy still doesn't have fashion shows, unlike its neighbor and rival Paris. Giorgini decides that it is time to fill this gap and opens the doors of his Villa Torrigiani to the first made in Italy fashion show (the original name is First Italian High Fashion Show ), which sees the participation of illustrious names, such as that of the Fontana sisters. The success was immediate, so much so that in the following years it was necessary to change location: first the Grand Hotel, then Palazzo Pitti (from which the event definitively inherited its name), finally, since 1982 , Fortezza da Basso, where it still takes place today. The change in scenography corresponds to an evolution in the nature of Pitti Uomo. Also because, in the meantime, the fashion shows in Italy have multiplied and Milan has become the queen of ready-to-wear fashion. Florence therefore carves out a different role for itself: that of the cradle of craftsmanship and knitwear , with the absolute protagonist being men's ready-to-wear fashion , made up of classic and traditional clothes . However, nothing of the original charm has been lost and Pitti Uomo, still today, is an event of international importance, in which, twice a year, top-level brands participate.
Pitti Uomo 101: towards the future, between reflections and reflections The title of the 101st edition of the Florentine men's event will be Pitti Reflections . The theme of the displays, designed by the creative director Angelo Figus , will therefore be played around the "mirror" object and hinged on the combination of reflections-reflections. Two contiguous concepts which, in the interpretation given by Agostino Poletto , general director of Pitti Immagine, are "windows that open, glimpses that lead inside and make one look into the distance, references that go beyond what is expected to represent a new beginning" . The exhibitors will be organized in three macro areas, divided between Fortezza da Basso and Stazione Leopolda: classic, outdoor and new stylistic canons . Furthermore, ample space will be given to the relationship between fashion and sustainability, an unavoidable approach in a period in which climate change is becoming increasingly central to public debate.
The icing on the cake: special guest Ann Demeulemeester . In short, the ingredients for a great edition are all there. All that remains is to wait for the spotlight to come on.