Il 2022 della moda, 10 cose da ricordare

2022 in fashion, 10 things to remember

From the success of the Miu Miu brand to the virality of the Coperni fashion show, starring Bella Hadid. From the return of the Diesel brand to Valentino's Pink PP color. A year of fashion quickly retraced through 10 unforgettable aspects.

The end of a year is always the time for balance sheets and rankings. The world of fashion does not shy away from this habit, also because it has many things to remember and celebrate. In fact, 2022 was a year full of characters, news and trends. Here is the top ten of what just cannot be forgotten.

Brand of the year: Miu Miu

This was certified by Lyst, in its traditional annual report: the most loved and talked about brand of 2022 was Miu Miu, which recorded an increase in views on the platform of over 30%. In particular, the success is linked to its iconic ballet flats, the truly mini miniskirts and the Wander bag.

Color of the year: pink revisited by Valentino's Pink PP

After making his inimitable red dot famous, Valentino challenged 2022 by betting everything on a bright, fluorescent pink, renamed PINK PP. And it unfailingly hit the mark, making it the color of the year.

Logo of the Year: Diesel

Sometimes the great classics have flashbacks. In 2022 it happened to the Diesel logo, which Lyst users have always consecrated as the most loved of the year. It's no coincidence that the famous 90s brand has rekindled the curiosity of great international stars.

Trendsetter of the year

Bella Hadid was the most followed fashion influencer of 2022. Her street style garnered acclaim and curiosity, causing online searches for the garments she proposed to skyrocket: from corsets to cargo trousers. In total, this is a growth of 1900%.

The most viral fashion show: Coperni Spring Summer 2023

It is no coincidence that Bella Hadid herself was the protagonist of a truly shocking fashion show: the one staged by Coperni to present the Spring Summer 2023 collection. The model, in fact, appeared on the catwalk half naked and was dressed live with a spray fabric designed by Manuel Torres. And inevitably the show became the most viral fashion event of 2022.

The coolest show: Balenciaga

Fashion does not live on virality alone, but also on passion and refinement. And in this case, first place for the coolest show of the year goes to Haute Couture by Demna for Balenciaga. Not surprisingly, the event brought together stars of the caliber of Kim Kardashian, Dua Lipa, Nicole Kidman, Bella Hadid, Naomi Campbell and Christine Quinn.

25 years of the Fendi Baguette

2022 was also a year of fashion anniversaries. For example, one of the most iconic bags from the Fendi maison, the Baguette, has turned 25. And it was celebrated in great style, with an exceptional show in New York, attended by guests of the caliber of Linda Evangelista, Sarah Jessica Parker and Kim Kardashian.

Noemi and Carla together on the catwalk

And speaking of nostalgia for the 90s: Tod's managed to have two icons of that decade show at the same event: Naomi Campbell and Carla Bruni. An operation destined to remain in the history of world fashion.

Kim Kardashian as Marylin Monroe

A contemporary star who wears the clothes of a myth from the past. It happened at the 2022 MET Gala, when Kim Kardashian showed up wrapped in the unforgettable dress that Marylin Monroe wore to John Fitzgerald Kennedy's birthday party, when she performed the now famous "Happy Birthday".

Mind-boggling numbers

Let's close this ranking of everything unforgettable in the world of fashion in 2022 with a look at the sector's numbers, which are truly mind-boggling. The fashion sector with all its ramifications closed the year with a turnover of almost 97 billion euros, with an increase of 16% compared to 2021. There's no doubt about it, fashion is healthy.